Added opt-in boxes, collected names and email addresses… but have no idea what to do with your huge contact list?
The whole point of building a database of clients and prospects is to be able to send out product news, information and updates interspersed with sales messages in a carefully crafted email newsletter. Marketing to people in your list should be a continuous activity if you want to stay in business and earn profits.
What is email newsletter marketing?
This approach is a variation of the sales letter, only that you use a magazine type format to capture your reader’s attention. People generally dislike direct sales pitches and will most likely trash an email that is obviously titled as such. What they do love is getting small bits of useful information in a friendly format like a magazine page.
A newsletter also appears harmless and does not bear the kind of pressure to buy exerted by most sales letters. This is why it is now used by the top internet marketers.
How to boost your sales with newsletters
1. Automate your newsletters
The key to successful email marketing is regularity. Sending messages out to your contact list ensures that you stay in the minds of your prospects and keep them aware of what you have to offer. Without consistency, your Internet business may turn stale and just get lost in the sea of websites.
You can do this on your own by spending time creating your newsletter and sending it out to everyone on your list or you can delegate this task to a reliable service that can deliver your newsletters at designated times and to various groups as well.
2. Split test your messages
There’s nothing more frustrating than knowing what format or message actually compels your prospects to buy from you. The best way to figure this out is by creating two versions of your newsletter and sending these out to different groups of people in your contact list.
A good marketing service will be able to help you track the responses of your contacts by showing you which links were clicked, who clicked what and who opened your messages. The information you gain from split testing will help you fine tune your marketing message so you will only send out future messages that guarantee results.
3. Synchronize newsletters with Twitter updates
This allows you to market your newsletter to others who may not yet be on your list. You can do all these painstakingly on your own or you can sign up for an efficient email newsletter marketing service that takes care of most of the hard work for you.
Email Newsletter Marketing Software
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email newsletter marketing software for over 10 years.
