The power of social media in marketing can no longer be ignored as these social networks continue to dominate the lives of people worldwide.
Businesses, online and offline, big and small, are taking advantage of these networks to boost sales, increase awareness and test marketing campaigns. To obtain the best results, experts recommend combining social media with email newsletter marketing.
Social media can be used for a number of purposes including:
- reaching a wider audience
- getting feedback on ads and products
- announcing new product releases and promos
- interacting with clients and consumers
- finding out what your market needs
- fostering client relationships
Here’s how to integrate both strategies:
Add a sign-up form in your Facebook fan page.
Facebook allows you to create a page devoted to your business. It also has options to create a sign-up form that users (known as fans) and potential fans can fill up when they find your page. This application is easy to add and allows you to export collected data to your email list.
Synchronize email newsletters with updates
By posting updates announcing the release of your latest newsletter, you can reach more people who are not yet in your list. Grow your list naturally by adding share buttons in your newsletter so that your readers can easily share relevant content with friends in their social networks. Some email marketing services support synchronization by automatically triggering updates on Twitter every time you send out a newsletter.
Offer free digital giveaways
Entice your fans in Facebook to sign up with freebies just as you would in landing pages or in your website. Creating a web form is easy in Facebook; a quick search will show you several options that you can add to your page. An autoresponder can then take care of delivering your free digital giveaways automatically to clients in your list.
Listen to your market
Using the search options of these social networks, you can learn what’s being said about your products or your company and what problems are affecting your market. These not only allow you to improve your business but also provide great ideas for newsletter content.
To stay on top of their game, email newsletter marketing specialists should strive to improve integration of social media with their email strategies. Social media should not be viewed as competition because it cannot stand alone as a marketing tool. It works best in combination with email techniques and a good marketing service.
Email Newsletter Marketing Software
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email newsletter marketing software for over 10 years.
