Small businesses are able to compete with giants in their industry when they use email newsletter marketing.
It’s inexpensive, powerful and easy to use for boosting sales and conversions. It is increasingly popular among offline businesses as well because a newsletter can be used to drive prospective clients to their locations, promote product awareness and even offline sales.
While being cost effective is its biggest advantage, the flip side is the huge volumes of email being blasted regularly which trigger spam blockers, filters and a lot of negativity attached to newsletter subscriptions. As with most marketing strategies, email newsletter marketing requires focus and attention to detail for you to get the desired results.
Here are some tips to boost your conversions:
Send relevant emails
With the number of messages and sales pitches that are stuffed in readers’ inboxes everyday, a newsletter must stand out to increase its chances of being opened. The ones that readers open are:
- Relevant
- Useful; and
- Carry descriptive titles in the subject line of the message.
Messages that lack appeal or relevance are often deleted before they are opened and run the risk of being flagged as spam by the reader.
Email newsletters should not be a one-size fits all solution. You need to craft different types of messages that are relevant to specific groups of people in your list. Email marketing technology can help you deliver relevant messages to segments or groups which you classify ahead of time according to certain criteria like age, geographical location (which you can tell from the IP address), and sex.
Relationships
While you may be sending mass emails to an enormous list, your email is still a personal correspondence between you and each reader. Talk to your reader in a personal tone by addressing each by their names. Use their first name in various parts of your message where appropriate to establish rapport and slowly build a relationship with them.
Try not to sell something to them in the first few messages and deliver what you promised them. If the sign-up form offered tips and a report, deliver them right away. Failing to create a relationship with your readers often induces them to unsubscribe to your newsletter.
Email newsletter marketing works great for fostering relationships with clients, maintaining customer loyalty and driving readers to online and offline businesses. If you have a list and a good product, your next step is to sign up with a good email marketing service that can help you manage multiple lists, create professional HTML newsletter templates and automate delivery of free digital products.
Email Newsletter Marketing Software
Helping over 75,000 businesses like yours raise profits and build customer relationships using AWeber's opt-in email newsletter marketing software for over 10 years.
